The Eco Advocate 

Empowering Sustainable Living for a Thriving Planet & Vibrant Wildlife

As a child, I spent countless hours exploring the wonders of nature along the fences of Lake Nakuru National Park – chasing butterflies, marvelling at wildlife, and feeling a deep connection to all living things. But as I grew older, a chilling truth became undeniable, the vibrant memories of life I cherished were fading. Wildlife dwindled, and the very foundation of our planet seemed threatened.

That’s why I created this platform. It’s not just a website, it’s a call to action, an ember of hope for a future where sustainability isn’t a burden, but a way of life.  I envision a world where “green” isn’t just a colourbut a symbol of harmony – where humans and wildlife co-existnot just survive, but thrive.

Together, we can weave a new narrative for our planet. Join me on this journey. Let’s explore, learn, and empower each other to live in balance with nature. Because a vibrant future, teeming with life, is not a dream – it’s a possibility within our reach.

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Our Mission

What We Offer

Our Commitment

Join The Movement

At The Eco Advocate, we’re more than just a platform; we’re a movement. 

Founded by Winnie Cheche, a dedicated environmental champion, our mission is to ignite a global passion for sustainability. We believe that every individual has the power to create positive change.

 Through engaging content, practical advice, and inspiring stories, we’ll equip you with the knowledge and tools to live a more eco-conscious life.

Discover a treasure trove of sustainable living resources.

 From in-depth articles that shed light on environmental issues to step-by-step guides on reducing your ecological footprint, we’ve got you covered. 

Find inspiration in stories of individuals and communities making a tangible difference.

 Empower yourself with the knowledge and tools to create a more sustainable future.

In the age of information overload, accuracy matters.

At The Eco Advocate, we’re dedicated to delivering reliable, expert-backed content.

Our team of environmental specialists meticulously researches and curates information to ensure you receive the most up-to-date insights and data-driven solutions for critical environmental challenges.

The Eco Advocate is more than just a platform; it’s a thriving community of passionate individuals united by a shared vision for a sustainable world.

Join us on this journey of discovery, collaboration, and positive action.

Together, we’ll become a powerful force for change, dedicated to protecting our planet and its inhabitants for generations to come.

Winnie Cheche


Environmental Communication Strategist | Climate Activist | Founder of The Eco Advocate 🌍🌿

Hi, I’m Winnie Cheche, a passionate environmental advocate and communicator with over 8 years of experience in grassroots campaigning and climate activism. Through strategic storytelling and community mobilization, I work to bridge the gap between science, policy, and public understanding of environmental issues.

As the founder of The Eco Advocate, I’ve created a platform dedicated to inspiring sustainable living and wildlife conservation, empowering individuals to take action for a greener future. My work has been featured in global publications like Greenpeace InternationalNation Media, and La Stampa, and I’ve spoken at prestigious forums, including the Africa Economic Conference and London School of Economics (LSE).

I believe in the power of communication to drive change, and I’m committed to championing climate justice, amplifying youth voices, and fostering community-led solutions. Let’s work together to create a sustainable, equitable world.

🌐 Connect with meLinkedIn | Twitter

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