The Eco Advocate 

Empowering Sustainable Living for a Thriving Planet & Vibrant Wildlife

As a child, I spent countless hours exploring the wonders of nature along the fences of Lake Nakuru National Park – chasing butterflies, marvelling at wildlife, and feeling a deep connection to all living things. But as I grew older, a chilling truth became undeniable, the vibrant memories of life I cherished were fading. Wildlife dwindled, and the very foundation of our planet seemed threatened.

That’s why I created this platform. It’s not just a website, it’s a call to action, an ember of hope for a future where sustainability isn’t a burden, but a way of life.  I envision a world where “green” isn’t just a colour, but a symbol of harmony – where humans and wildlife co-exist, not just survive, but thrive.

Together, we can weave a new narrative for our planet. Join me on this journey. Let’s explore, learn, and empower each other to live in balance with nature. Because a vibrant future, teeming with life, is not a dream – it’s a possibility within our reach.

Our Mission

What We Offer

Our Commitment

Join The Movement

At The Eco Advocate, we’re more than just a platform; we’re a movement. 

Founded by Winnie Cheche, a dedicated environmental champion, our mission is to ignite a global passion for sustainability. We believe that every individual has the power to create positive change.

 Through engaging content, practical advice, and inspiring stories, we’ll equip you with the knowledge and tools to live a more eco-conscious life.

Discover a treasure trove of sustainable living resources.

 From in-depth articles that shed light on environmental issues to step-by-step guides on reducing your ecological footprint, we’ve got you covered. 

Find inspiration in stories of individuals and communities making a tangible difference.

 Empower yourself with the knowledge and tools to create a more sustainable future.

In the age of information overload, accuracy matters.

At The Eco Advocate, we’re dedicated to delivering reliable, expert-backed content.

Our team of environmental specialists meticulously researches and curates information to ensure you receive the most up-to-date insights and data-driven solutions for critical environmental challenges.

The Eco Advocate is more than just a platform; it’s a thriving community of passionate individuals united by a shared vision for a sustainable world.

Join us on this journey of discovery, collaboration, and positive action.

Together, we’ll become a powerful force for change, dedicated to protecting our planet and its inhabitants for generations to come.

BLOG / LATEST NEWS

One Article at a time towards a Healthier Planet

About Winnie Cheche

Winnie Cheche is a Kenyan environmental communication strategist and climate activist with a proven track record of driving positive change. For over eight years, she has dedicated her career to raising awareness about the pressing issue of climate change and advocating for sustainable solutions.

As a skilled communicator, Winnie has led numerous successful campaigns, including the Local Conferences of Youth Kenya 2021, Climate Live Kisumu Concert 2021, Nairobi Earth Optimism Event, and the Kenya Energy Research Compendium launch.

Currently, she is at the helm of the Young Muslim Association’s Going Green Initiative, promoting eco-friendly practices in orphanages and educating young people about environmental conservation.  

Winnie also serves as the Communication Director of the Kheri Environmental Action Network (KEAN International), where she has spearheaded strategies to increase public awareness of environmental issues.

Her passion for sustainable living and wildlife conservation is evident in her work, which she shares through her blog and social media platforms.

Winnie’s contributions to climate action have been recognized by various publications, including Nation Media, Greenpeace International, Greenpeace Africa, Greenpeace UK, La Stampa Newspaper, Greiner Talks, and Pass the Mic.

She has also been invited to speak at prestigious events such as the Africa Economic Conference 2022 and the London School of Economics.

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