The Eco Advocate

Empowering Sustainable Living for a Thriving Planet & Vibrant Wildlife

I grew up next to Lake Nakuru National Park, where most of my days were spent outside chasing butterflies, watching zebras in the distance and trying to name every bird I saw (even if I got half of them wrong). Back then, nature felt endless. Alive. Almost like it was always going to be there.

But somewhere along the way, that sense of wonder started to feel… fragile. Species I once saw often began to disappear. Forests thinned. The air felt heavier. It was hard not to notice.

That’s really what led me here.

This platform isn’t just a blog or a project, it’s something more personal. A response. Maybe even a small rebellion against the idea that we have to keep choosing convenience over care. It’s a space to reimagine what sustainability could feel like not strict, not perfect, but lived. Daily. Honestly.

I believe (well, I hope) that we can shift things. That “green” doesn’t have to be niche or complicated. It can mean breathing room for us, wildlife and future generations. It can mean joy, not just responsibility.

This journey isn’t one I’m on alone. I’d love for you to walk it with me. There’ll be learning, missteps, small wins and maybe a few butterflies along the way.

Let’s make space for nature, again. Not because we have to. But because we want to.

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Our Mission

What We Offer

Our Commitment

Join The Movement

At The Eco Advocate, we’re not just building a platform we’re growing a movement.

It started with one voice, Winnie Cheche’s, a passionate advocate who simply couldn’t stay silent while the world around her was changing. But this mission? It’s bigger than one person. It’s about all of us.

We believe that anyone yes, anyone can make a difference. Maybe not all at once and maybe not in grand, sweeping gestures. But through small, conscious choices, shared stories and a willingness to care just a little more each day… change adds up.

Here, you’ll find more than information. You’ll find ideas that challenge you, tips you can actually use and stories that (we hope) remind you why this all matters. Our goal is to help you live more sustainably, not perfectly, but intentionally.

Because the truth is, living lighter on the planet doesn’t mean giving things up. It means finding new ways to connect with nature, with each other and with the kind of future we still have time to shape.

Think of this space as your go-to guide for living a little greener without the overwhelm.

You’ll find a mix of thoughtful articles, practical how-tos and honest reflections on what it really means to live sustainably in today’s world. Some pieces go deep into the why behind the issues; others walk you through simple steps you can try right now (no guilt trips, promise).

We also love sharing real stories people and communities doing the work, facing challenges and finding creative ways to protect what matters. Sometimes it’s messy. Sometimes it’s beautiful. Often, it’s both.

Whether you’re just getting started or already deep in the eco-lifestyle journey, we’re here to offer tools, insights and hopefully a little motivation when things feel hard.

Because sustainability isn’t about perfection. It’s about trying, learning, and growing together.

There’s a lot of noise out there and when it comes to the planet, getting the facts right really does matter.

At The Eco Advocate, we’re committed to cutting through the clutter. That means everything we share is carefully researched, thoughtfully written and grounded in real expertise.

We work closely with environmental specialists to make sure what you’re reading isn’t just well-meaning, it’s accurate, current and genuinely useful. No hype. No shortcuts.

Because we believe that informed choices lead to meaningful change. And in a world facing serious environmental challenges, clarity isn’t just helpful it’s essential.

The Eco Advocate isn’t just a platform, it’s a growing, evolving community of people who care. People like you, who believe that a better, more sustainable world isn’t just possible… it’s worth fighting for.

This journey we’re on? It’s about learning, unlearning, trying new things and sometimes stumbling a little along the way. But we do it together with curiosity, compassion and a shared hope for the future.

By joining us, you’re not just staying informed. You’re becoming part of something larger a collective effort to protect the planet and all who call it home.

So whether you’re here to read, share, volunteer or simply start thinking differently, welcome. There’s space for you here. And we’re so glad you’ve found us.

Winnie Cheche

Environmental Communication Strategist | Climate Activist | Founder of The Eco Advocate

Hi, I’m Winnie Cheche, an environmental communicator and grassroots climate enthusiast with over eight years of experience turning complex climate conversations into real, relatable action.

Through storytelling, advocacy and community engagement, I’ve dedicated my work to closing the gap between science, policy and the everyday choices that shape our planet’s future.

I founded The Eco Advocate as a space to do just that, a platform that brings sustainability down to earth. It’s where I share practical tools, spotlight community solutions and explore what it really means to live in harmony with nature.

My work has been featured by Greenpeace International, Nation Media and La Stampa. I’ve had the honor of speaking at high-level forums including the Africa Economic Conference and the London School of Economics (LSE).

More recently, I took part in a compelling debate at the IC Symposium 2024 in Switzerland, where we explored the difficult but necessary balance between climate protection and poverty reduction. The theme, “Balancing Climate Protection with Poverty Reduction: Embracing Trade-Offs and Developing Win-Wins,” really hit home for me, as it echoed so much of what I see and work on in communities every day.

At the core of everything I do is a simple belief: that communication, honest, heartfelt, strategic communication, has the power to shift mindsets and ignite change.

If that resonates with you, then we’re already on the same team.

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Winnie Cheche